The Haier Gladrags Mrs. India Contest reflects the changing lifestyle of married women in India. A quintessential Indian woman in the form of a mother, a wife, a sister, a daughter etc. more often than not goes unnoticed. Gladrags now will change it.
Women are matching men shoulder to shoulder in all walks of life. A woman is no longer the conventional Indian girl child living behind closed doors. She has crossed the barriers of society and excelled in all fields. Be it a mother who has sacrificed her professional career for spending time on the upbringing of her children OR a mother who goes out in the big bad professional world to earn the extra income so as to reduce the financial burden on her husband and that her children can have a better future prospect. The Haier Gladrags Mrs. India is a tribute to all such women.
The woman of substance is a milti faced individual who is a chef, an economist, a teacher, a role model, a care taker, a pillar or strength and support….the list is endless.
The Haier Gladrags Mrs. India attempts at bringing out all the qualities of the woman in an entertaining and interesting manner. Be it a career woman or a home maker – she is here to claim her stake and superiority and prove that she is India’s perfect woman – The Mrs. India.
It is an endeavour to make a woman feel important and at the same time to glorify her through this reality based contest in her bid to win the coveted –Haier Gladrags Mrs. India.
Housewives are always looked down upon as compared to those who went out and worked. So they always had a complex that they were not good enough. Haier Gladrags Mrs. India however gives the message that homemakers are important. They hold the family together and protect it. So housewives are now thinking, ‘I am important. So what if I don’t go out and earn? I cook, I clean and I take care of the house.
So what is Mrs. Wadia looking for in a Gladrags Mrs. India? – It’s the contemporary Indian wife. The type of woman that husbands and families are extra proud of. This is a contest for the woman who has extra charisma and attractiveness in more ways than one, who looks good in more ways than one and a woman who has maintained herself well even after having babies.
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The Haier Gladrags Mrs. India pageant is a celebration of the Indian married woman. She's the wife, the mother and the multi-talented achiever 'A WOMAN OF SUBSTANCE' who maintains that perfect balance between her home, her family and a career if she is allowed to keep one. She walks a trapeze all her life balancing all her responsibilities equally with love and dedication. 
