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Vanity Thy Name

A typical day at this Fitness Club begins after sundown, previously known as ‘cocktail hour’, as young business executives file into the gym area and check themselves out in the mirror before starting their workout session. Dressed in sleeveless shirts and training pants, they scrutinise their pecs, abs, biceps and calves. A triumphant laugh follows a nervous giggle, as they measure each other’s progress throughout the week.

“I think I need to do a few extra crunches today,” says Ali, lifting his shirt and briefly running his fingers across rippled abs, “I had a little too much to eat last night”.

Hanuth a 30-something finance consultant, nods in agreement, pinching his own ‘love handles’ around the waist. “This is depressing,” he says. “ All that effort and nothing’s changed.”

For the past six months, Ali and Hanuth have been religiously visiting the club, rarely missing a session, spending at least one hour a day, five days a week, doing bench presses, crunches and cardio sessions. Both single, they complain about the continuously mounting pressure to have the desired body, claiming how women are becoming more ‘picky’ when it come to looks.

“Back in the day, we had beauty and the beast,” Ali says with a comical smirk. “Now it’s beauty and beauty: Adonis and Aphrodite.”

Hanuth sits on a stool and raises both legs, getting ready for a quick crunch. “Beauty comes in proportions,” he says. “It’s not about your face, it’s about your body. You can’t fix your face, but you can do a lot for your body.”

It sounds vain – to be driven by one’s looks – but a quick glance at fitness clubs across town will disprove the theory that beauty is reserved for women only. Gone are idolised images of the ’60s, ’70s and ’80s where men were expected to be burly, hairy and scruffy. Today’s male icon is more chiseled and buff than Michelangelo’s David.

In Looks: Why They Matter More Than You Think author Gordon L. Patzer describes the Adonis Complex. “Bombarded by idealised male physiques on magazine covers, in underwear ads and in action movies – all of which feature men with rippling abdominal muscles and bulging biceps, deltoids and pectorals – many men have grown increasingly insecure about their appearance.”

These are beliefs that have survived the test of time, even to this day. They were present in the views of the five men I observed that evening. Very different characters, they spoke with one voice about men’s roles and responsibility. Their philosophy was to be (a few) good (men).

Patzer also cites various studies showing that in recent years, male exotic dancers, models and even male action figures like GI Joe have become steadily more buff to represent the muscle-bound definition of ideal male looks.

“Times have certainly changed,” says a fitness instructor. “What was once considered emasculating has now become a trend: men apply anti-aging cream, drink protein powder to look buff, and – note this – have conisderably less body hair.”

However, beauty often comes with a price. Just as women have been subjected to eating disorders, unhealthy body-image obsessions and low selfesteem, men are gradually falling into the same patterns. Eating disorders among men are not rare, yet their reluctance to get help has made it difficult for them to receive treatment and for the world to acknowledge their problems. According to a US study reported in Psychology Today in 2006, about 10 per cent of anorexics and 20 per cent of bulimics are ‘average Joes’ who also display symptoms of binge eating at one point or another. “I always tell my clients that health comes first,” says Ishan. “ A picture – perfect body doesn’t happen overnight, and having buns of steel at the expense of one’s well-being is not worth the ounce of fat you burn per minute.”


Instructors also share their personal recipes for attaining the desired body: “Eat well, sleep well and keep your body on the move. There’s no such thing as a bad shape, there’s only good and bad habits”. Nevertheless, temptation looms : deprive men of their monthly subscription to male-oriented fashion magazines, and they will find their motivation elsewhere, by stealing glances at each other, comparing one another’s muscle-to-fat ratio, guffawing in locker rooms and talking about work, traffic or the weather, before moving on to the new Calvin Klein ad, the protein shake, the energy bar, the weight scale outside.

“Damn,” says Ali, looking at the needle on the scale, “I gained half a kilo from last night’s supper.” Hanuth lets out a quick laugh, pushing Ali gently off the scale and getting on it himself. A second later, he takes off his shoes and gets on it again. He frowns. “How is it possible that my weight remains the same as it was last week ?” He steps down, checks whether the scale is working properly, gets on for the third time – same results. “ That’s it, I’m going on a water and cracker diet”. “Take it easy, man,” Ali consoles his friend, slapping Hanuth’s back. “Love handles are cute.”

Hanuth shoots Ali a menacing look, jumps off the scale and playfully catches his friend in a deadlock. They wrestle for a while, on the mat, before walking toward the treadmill. They set the same speed, same distance, same elevation and begin to run side by side.

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